We believe the greatest threat to wealth isn’t the market—it’s human emotion.

Our investing and behavioral firepower is focused on what matters most—equipping people like you to invest with unshakeable confidence.

ETF's

Our ETFs give risk-averse investors some new tools in the never-ending quest to build resilient portfolios for the long term.

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Funds

Our funds are designed to invest in instruments that track market indices during rising markets, but deploy loss avoidance strategies during falling markets.

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Strategies

Our suite of strategies provides investors sophisticated, risk-managed access to a broad range of asset classes to attempt to offset the effects of severe market declines.

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Our Story

Since 1994 we've built our legacy on a simple, yet powerful philosophy: opportunistically invest in market uptrends and always maintain a disciplined strategy to manage downside risk.

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